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Keyword Research is Very Commonplace

Keyword research is very commonplace among around the globe. Do you know that there is not a minute, an hour or a day that passes that some writer, somewhere is typing a particular keyword into one of the many online search engines, so they can choose from to find some idea of what they are writing about for their next article? Is this time well spent, doing a keyword research while working on a new article, especially when you know nothing or very little about an article topic? Yes and no. It can be very helpful when you have no idea of what to say about a topic. However, there are times that doing keyword research can actually slow you down while you are working. It can also get you in hot water if you plagiarize or copy someone else’s work without their permission.  Today plagiarism is rampant and many clients insist on getting complete original content.

Doing some keyword research before you begin writing an article may seem like a great idea, however, you must be very careful that you use no more than 3 words of the original text together in your own article. The reason for this is that the Copyscape program as well as several others will find these strings of words and then highlight the phrase as a suspect phrase. This means more work on your part as you will have to return and revise that particular part of your article, so that it is no longer the same as an original phrase. This can get to be a hassle if you do it often and can lose you the business of a good client. It can also categorize you with a bad reputation of plagiarism and lose you any prospects in the future for writing articles for someone else. You do not what to have to deal with such as this.

What about those times when you do keyword research when you are not writing an article for someone else and you want to get the hang of how it will work as well as what you can learn about doing keyword research? You can search until you are satisfied when you are not using the material you find in any sort of paper or article. When you research for you own pleasure or for learning information and you have plans of using it for anyone else to read, such as the general public then you can search for anything you wish. Does this mean that you cannot copy any information from any online web page for your own information and print out the entire page? The answer is no. You can do so for your own reading pleasure.

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Search Engine Optimization (or SEO for short) is a method of making a website easier to find via search engines. A lot of this has to do with the way that the content of a website is written. When properly optimized, a website, article or blog can be found easily by a web user searching for relevant words or phrases – without having to look through the literally millions of websites in the net for what they are trying to find.

Now you have a very rudimentary view of what SEO is and what it does – but what does it mean for you as a writer? This background information about search engine optimization should give you an understanding of how the placement of the kinds of words and phrases which people may be searching for online (these are called keywords and key phrases). By using terms which people are looking for, you make your content easier to find – for instance, let’s say that you have written an article on the topic of fly fishing. This means that the keyword that should be targeted in this article is “fly fishing”. Exactly how many times it is used in the article depends on how many times you have been asked to place this keyword within the article.  There are articles where the keyword is only to be found in the title but nowhere else in the text and articles where the keyword may be repeated as many as 20-300 times! It really all depends on what the client has asked for in terms of keyword placement within the article or articles.

Will there be a single keyword used in the article, or a group of related keywords? That all depends on what the client has asked for. Remember that you are not the only person here who has to work with your client; they likely as not have clients of their own. This is something freelance writers see a lot of – there may be a set of articles which need to be written with a view to search engine optimization and come with a set of instructions. You should follow these instructions as closely as possible to ensure that the client is happy with the end product. Usually, these instructions will be very clear and require no further clarification from your client.

However, there are going to be those occasions when you’ll run across a request or requirement which needs some clarification when you’re writing articles for search engine optimization. When this arises, get in touch with the client as soon as possible and ask them to explain anything which is unclear to you – in fact, the best time to do this is before beginning the assignment so there are no delays along the way as you write the piece; this ensures good turnaround time and a finished piece which the client is happy with.

It is no surprise that many people who use Internet based marketing as a platform to build their business fail because of the heavy cost incurred in driving traffic to any website. After all that is the name of the game. With real estate it is location, location, location. In Internet based marketing it is traffic, traffic, traffic.

What most Internet Based Marketing business’s do is spend a large amount of money on driving traffic to their websites. This is basically a correct way to build your business. The difference between being unsuccessful and successful is the “System” employed to generate leads and income. Directly marketing your website will leave you with one important dilemma. You may have to dig back into your pocket to advertise your business until it is profitable. Most business’s go out of business trying to employ this formula.

If you could do ALL your Internet Based Marketing for free you would have a much greater chance of success. The way to do this is by “Indirect Marketing”. In the retail store business this is called using a “Loss Leader” to attract customers. Your advertising pays for itself and is therefore free. The Money you spent on advertising is returned to you, to be used another day instead of constantly having to come up with advertising dollars.

You don’t directly advertise your main product. You advertise something else closely related to that product and then backend your main product. This is known as a “funded proposal”. Your advertising pays for itself, while you grow an ever increasing mail list to market to. This Free Internet based marketing. This is how all the “Heavyhitters” operate. They always use an Indirect approach and allow their advertising to attract targeted customers with which to market their main product. In other words….they Get Paid to advertise.

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