When I first heard the term internet viral marketing it sounded rather scarey! Heck we associate viruses with everything bad - on-line and off! So I'm pretty glad I didn't pass viral marketing by, on the unfortunate association in my mind.
Basically it is the practice of putting back-links and advertising into all your e-products, especially those with master resell rights. Some people give away e-books and articles as bonuses and incentives, just because they contain important links to their other products or websites. A common practice is to buy private label rights e-books, improve them and use them for resale, especially with master resell rights, with links and advertising in a resorces section within the e-book.
The power of internet viral marketing can be substantial and longlasting: you are getting other people to spread your advertising around the web for! If you sell products with master resell rights you give the buyer the chance to sell your products on, or use them as a free gift, bonus or incentive. This is what makes the viral nature: you sell them the eproduct with your adverts for your products or affiliate products. They also sell or pass these products on, some of them also giving master resell rights to their customers, and so on. Pretty soon the eproduct can be spread around, all with your advertising back-links in.
The ebook Viral Traffic Generation, gives you lots of tips and techniques, and also has master resell rights (see license below). It addresses questions like: What is Viral Traffic Generation? Why should I use Viral Traffic Generation? How much does Viral Traffic Generation cost? How can I make my message go Viral?
Great information to use and sell on for just $17!