online ezine marketing
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A good way of getting repeat visitors and customers is to do online ezine marketing, using an ezine marketing newsletter. The use of an opt-in internet marketing ezine will give you ready made mailing list of people interested in your niche, and is a great way to make repeat sales. Do not buy emailing lists and bulk mail. This isn't considered to be a valid internet email marketing strategy: it is spamming and you could get in hot water over it! It is impotant to make your ezine opt-in, otherwise you could be spamming. You can have an option on your website for this. In addition you could use what are called squeeze pages, for when your customers actually buy. For eproducts this is usually on the download page. You give the customer the option to get your ezine marketing newsletter for free. Many marketers use incentives to induce sign-up: give something for free to people who opt-in, make it worth their while. In fact a little surprise something free never hurts, when you make a sale. Over-delivery encourages repeat sales, just like useful web site content encourages repeat traffic. Make sure you specify that you do not sell their email addresses on, or give them to anyone else. And then make sure you honour this promise! Your ezines should contain a mixture of reasonably good quality informative articles, in conjunction with advertizing. Initially this should be your own advertizing, either for your own products, services and websites (don't forget the hyperlinks), or for your affiliate and pay per click adverts (such as Google Adsense). When you get a lot of subscribers you could sell third party advertising. Some people "swap" advertising and reviews between ezines on similar subjects, giving both parties more exposure to the market. Your articles for your should be carefully chosen and relevant. You need to be sure you can produce suitable material on an on-going basis. Your articles should be reasonably presented. You can buy public label rights articles pretty cheaply, or even commission articles, but be prepared to modify and improve them if necessary. It's a good idea to have a few issues of your ezine marketing newsletter "in hand" before you start offering it. Choose a frequency of delivery that you can keep up with - think about this carefully. Making a few advance copies will give you an idea of how long it takes you to put them together, which you need to consider consider when you are deciding how often you want to send them out. For the operation of your online ezine marketing it's probably best to use a service that specializes in auto-responders, especially if you're not hot on making these things happen automaticallly yourself, or just don't have the time. They are not especially expensive and will organize everything for you, from sending an initial email to confirm registration, to sending ezines out at a rate determined by you, to keeping and organizing the mailing list. It will save you lots of time and effort, so you can actually get around to producing your ezine marketing newsletter. |
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