what is a backlink?
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Are you even wondering what is a backlink? Links (also called hyperlinks) are a way of navigating between webpages, or even between places on the same web page. Most web site building software give you an easy way of putting in links and making them active. An active link is one on which you can click to reach another webpage (or place on it). The target webpage might open in the same window, effectively closing the page from which the link came, or in a new window. It's a good idea to specify opening in a new window when a link navigates away from your own site, otherwise you will lose some visitors. Okay, so we know what a link is, so what is a backlink? You are interested in getting links to your own web-pages. A backlink is one that allows navigation to your web page from another page (which may or may not be yours). Think of it as a way of getting back to you. What are backlinks worth?
What are backlinks worth? Why do we even bother with them? Well search engines, most especially Google, value web pages according to whether other web site owners put up baclinks to it. By putting up a backlink to another site Google treats you as giving them your vote! Google use something called a PageRank system: a page that is linked to by many pages with high PageRank gets a high PageRank itself. Web pages with no links get low PR values as there is no support for them. This is why getting backlinks to your site is so important, and why you will hear people wittering on at length about using things like what are backlinks and the importance of related vs unrelated backlinks. We could now add to our definition, when we asked what are backlinks: backlinks are a critical part of website business optimization. What is a backlink a worth? That depends on the quality of the site from which it comes, itself partly dependent on its own backlinks, as well as the quality of its content. Website business optimization services often concentrate on getting backlinks for promoting their clients websites. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- related vs unrelated backlinks
The related vs unrealted backlinks debate is much discussed on the net. Some people think that links are links and will get links to their sites from anywhere they can, regardless of whether the sites are related to theirs in subject matter. Other think there is an important links between keywords and backlinks. Apart from anything else why would you want to be linked to sites about cooking when your site is about breeding canaries? It just looks ridiculous! The Google search engine, at least, supposedly takes into account the relevance of keywords on the pages linked, and this also influences PageRank. They do not like to see websites that have just gotten any old links from anywhere and can demote or even not list such sites. They are also sometimes known to penalize sites that are linked with offenders (sometimes called bad domains), even if the linking was done so in innocence or ignorance. This is why it is important to know about related vs unrealted backlinks. Relevant links are much better than un-related ones: Aunty Sues web page on flowers doesn't want links from uncle Sids site on car mechanics! If you have a site on cactus growing then keep your links from other similar or related sites, perhaps linking to sites on cacti, botany and gardening might be most appropriate. So to the question what is a backlink we might consider what is a good backlink? And that is one which is relevant. Keep your keywords and backlinks related in some way. Now you know what is a backlink it is time to find out how to get back links. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
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